Spike TV

Heavy, a NYC-based creative shop, chose me to work on the pitch phase of an on-air promo package for Spike TV. I came up with the idea for "9-Boy" to introduce a new fall line-up of shows premiering at 9pm. I envisioned "9-Boy" to have the exaggerated qualities of Spike's stereotypic male viewer. The client chose this direction. I worked closely with a character designer / animator to bring 9-Boy to life. I also designed a logo and pulled the look and feel together for the series of spots.